Overview
2024 became the year when digital marketing underwent a monumental shift. Statistics in this regard have been impressive, with 48% of consumers claiming that they interact with brands online more than they would six months ago. Most importantly, 90% of consumers said that they track ongoing trends and cultural moments through social media alone. This, in itself, proves that digital marketing has become non-negotiable for brands, irrespective of their nature and scale.
That said, digital marketing success doesn’t equal shooting in the dark. It involves skill and strategy, something theory and qualifications help solidify. This is one of the key reasons why we at the Indian School of Business and Finance (ISBF), one of the leading business management colleges in Delhi, lay special emphasis on digital marketing in our B.Sc. (Hons) in Business & Management program. The program comprises a highly industry-centric, hands-on curriculum and provides its pursuers with an opportunity to earn a degree from the University of London while studying in India.
Today, in this blog post, let us dig deeper into the digital marketing wing and explore how it is playing a crucial role in modern business strategy.
Digital Marketing Revamping the Business Strategic Framework:
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Greater Reach:
Every business strategy revolves around reaching out to a broader set of brand audiences, something traditional marketing finds difficult to achieve. This is where it becomes ideal to welcome digital marketing to utilise the best of social media platforms, search engines, and email marketing to your brand’s advantage.
Using digital marketing techniques equals reaching a global audience at a fraction of the usual marketing cost. Definitely a must-include to improve the effectiveness of your business strategy.
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Data-Driven Digital Marketing:
If you wish to hit the bull’s eye with your marketing agendas, it is important for your brand to ride on data-driven digital marketing. Traditional marketing makes this difficult, again making digital marketing a clear winner.
Digital marketing campaigns allow data analytics tracking, which helps to improve the campaign by making necessary changes in a timely manner. Brands can choose to shuffle between Google Analytics, Social Media Insights, and CRM tools to draw solid outcomes from the digital marketing exercise.
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Brand Awareness and Credibility:
Take a moment and think that every time you have to invest in a product, irrespective of its ticket size, you find it necessary to gather insights about the brand and assure yourself of its credibility. With this, you end up checking the brand’s website, social media handles, and every other digital handle. Once you gather the necessary information, going ahead with the brand becomes easier for you. Isn’t this a strong enough reason for brands to invest in digital marketing?
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Keeping Up with Change:
If you want to grow your business in a sustainable manner, it is important for you to keep up with change and embrace developments such as the available digital marketing avenues. This would help you to stay relevant in the otherwise competitive market while still giving you an edge over your competitors.
Adaptability and flexibility with respect to digital marketing shall help your brand tap into the best of AI, VR, and Voice Search Optimization to cope with the changing market dynamics.
Moreover, merging digital marketing into the business strategy shall help your brand drive sales, increase customer loyalty, and meet the brand’s long-term vision.
Digital Marketing is Today the Secret Sauce to Business Success:
By 2033, the global market value of digital marketing is expected to reach $ 1.3 trillion. This is reason enough for brands to take a plunge and work on developing a holistic digital marketing plan. From this, we can also derive that job opportunities in this industry will grow significantly.
If you enjoy the digital arena and would like to have a career in this field, apply to ISBF’s B.Sc. (Hons) in Business & Management program today! This will not just open up interesting career avenues for you in India and abroad but also provide you with a degree affiliated with the University of London.
So, what’s the wait for? Click here for admission details and start off with your journey to success at ISBF, one of the most trusted business management colleges in Delhi.