Overview
As per a “Times of India” feature, the number of candidates choosing to enroll in psychology courses has increased drastically in the post-covid era. Speaking in numbers, applicants have risen by almost 50%! While applications prior to 2021 stood in the bracket of 30 to 40k, the current numbers indicate 50 to 60k applications.
While the key reason behind the popularity of these courses is the escalating stress and mental unease among the masses, one of the most popular reasons is corporates are gradually realizing the importance of offering psychological support to their labour force. No wonder we at the Indian School of Business and Finance (ISBF), one of the leading psychology colleges in Delhi, have been consistently witnessing a large number of students applying to our B.Sc. (Hons) Psychology program, an undergraduate course presented in association with the King’s College, London.
Let us now understand why psychology graduates are enjoying an increasing demand in the modern corporate world.
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The Human Angle:
While the 3Ps, i.e., Products, Processes, and Profits, are crucial to any business organization, the fourth P, aka the People, are equally or more important.
It is no surprise that for businesses to drive sales and engagement and ensure job satisfaction, understanding consumer and employee behaviour is critical, something psychology graduates help break down to the layman. This is also one of the reasons why we at ISBF, in our B.Sc. (Hons) Psychology program, emphasize subjects like neuroscience, mental health, cognitive science, and global mental health a lot.
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Solid Interpersonal Skills:
For any workplace to thrive, it becomes very important for individuals across all levels, vertical and horizontal leadership, to be on the same page. This becomes possible with the help of a mediator who has excellent listening, analytical, and communication skills.
Since psychology graduates receive training in these areas both theoretically and practically, organizations benefit from their expertise to build a cohesive and well-knit working environment. No wonder the employment of psychologists in corporates is expected to rise at 7% between 2023 and 2033, which, if you see, is quite higher than other occupations!
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Motivation and Reinforcement:
Motivation and Reinforcement are the two pillars of psychology, something that students of B.Sc. (Hons) Psychology at ISBF learn by accessing resources, global research databases and learning tools from King’s College, London.
These psychology theories ultimately team up to assist psychology professionals in enhancing workplace morale and performance, creating a win-win situation for the organization and its employees.
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Consumer Insights and Marketing:
It is important to understand that the role of psychologists in the corporate world is not restricted to the company’s workforce alone but goes on to cover its consumers as well.
Building and sustaining any business successfully only becomes possible by understanding consumer psychology and eventually personalizing the messaging and marketing campaigns to improve consumer experiences. Here again, psychologists contribute extensively by helping to develop a connection between the organization and its prospective consumers.
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Mental Health Programs and Initiatives:
As per a recent revelation by ClickUp, 77% of employees report feeling stressed in their current work roles. This points to the burnout that has become a dangerous by-product of the process, impacting work performance and productivity.
Here again, a rising number of corporations are seen taking help from psychologists to run mental health programs for their employees. Such programs are meant to ensure employee well-being and, thereby, loyalty in the long run.
ISBF invites applications to its Undergraduate Psychology Program 2025:
If you are interested in pursuing a career in the field of psychology and would like guidance to bag corporate roles and contribute in the above ways, apply to the B.Sc. (Hons) Psychology program at ISBF, one of the best psychology colleges in Delhi. Learning with us allows you the leverage of receiving global academic direction from King’s College London, supported by international exposure and a research-oriented approach to understanding this otherwise complex and intricate subject—In short, education that’s truly at par with the international level.
This qualification shall eventually open doors for you in corporates, not just domestically but all over the world. We recommend you “Apply Today” to get a taste of International Pedagogy only at ISBF.