19Feb 2025 by Welcome No Comments
The High-Demand Roles in Psychology Across Industries

The High-Demand Roles in Psychology Across Industries

Psychology
Overview A 2024 report by Spill related to workplace mental health statistics found that while happy employees are likely to be 13% more productive, around 1 in 6 people (14.7%) experience mental health problems in the workplace. This underscores the growing need for psychological understanding and care in the professional world. From improving workplace dynamics to enhancing decision-making, the role of psychology in modern careers is indispensable. Recognizing the demand for psychology experts in the modern professional world, we at the Indian School of Business & Finance (ISBF), one of the leading BSc Psychology Colleges in Delhi, have introduced an undergraduate degree program in Psychology in association with King's College London. If you're an aspirant seeking professional qualification in psychology but are unsure about the industries that value such expertise,…
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12Feb 2025 by Welcome No Comments
The Rising Need for Psychology Graduates in the Corporate World

The Rising Need for Psychology Graduates in the Corporate World

Psychology
Overview As per a “Times of India” feature, the number of candidates choosing to enroll in psychology courses has increased drastically in the post-covid era. Speaking in numbers, applicants have risen by almost 50%! While applications prior to 2021 stood in the bracket of 30 to 40k, the current numbers indicate 50 to 60k applications. While the key reason behind the popularity of these courses is the escalating stress and mental unease among the masses, one of the most popular reasons is corporates are gradually realizing the importance of offering psychological support to their labour force. No wonder we at the Indian School of Business and Finance (ISBF), one of the leading psychology colleges in Delhi, have been consistently witnessing a large number of students applying to our B.Sc. (Hons)…
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08Feb 2025 by Welcome No Comments
Behavioural Psychology and its Growing Influence on Digital Marketing

Behavioural Psychology and its Growing Influence on Digital Marketing

Psychology
Overview The 21st century is characterized by cutthroat competition, which also means the only way your brand can win is by gaining absolute customer loyalty. This becomes possible by driving conversions and engagement, but most importantly, by hitting the right notes with the consumer’s subconscious triggers. Digital marketing is proving helpful here, hitting the bull's eye by bringing behavioural psychology into play. For instance, look at the example of "Amazon", which uses the "One Click" purchase option to make the buying process seamless while tapping into the psychological principle of "instant gratification." This is how most businesses are bringing in the power of behavioural psychology to create customer loyalty and amp up their sales in the process. No wonder the market is witnessing a rising demand for psychology professionals, particularly…
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