Welcome - ISBF

19Apr 2025 by Welcome No Comments

The Role of AI & Machine Learning in Business Analytics

Blog

Overview With the world entering into the “digital era”, it has become impossible for individuals and entities to function in the absence of business analytics. Speaking of its importance, business analytics helps organisations make smarter, data-backed decisions and improve efficiency and customer experiences by transforming raw data into actionable insights. A great example in this regard is Netflix. This OTT platform has been tapping into the best of business analytics to personalise recommendations, optimise content creation, and boost viewer engagement. In fact, the platform has been able to bag hits such as Stranger Things and The Witcher by prioritising business analytics. In view of the rising demand for business analytics and professionals proficient in this field, we at the Indian School of Business and Finance (ISBF) have designed a highly…

19Apr 2025 by Welcome No Comments

The Role of Digital Marketing in Modern Business Strategy

Blog

Overview 2024 became the year when digital marketing underwent a monumental shift. Statistics in this regard have been impressive, with 48% of consumers claiming that they interact with brands online more than they would six months ago. Most importantly, 90% of consumers said that they track ongoing trends and cultural moments through social media alone. This, in itself, proves that digital marketing has become non-negotiable for brands, irrespective of their nature and scale. That said, digital marketing success doesn’t equal shooting in the dark. It involves skill and strategy, something theory and qualifications help solidify. This is one of the key reasons why we at the Indian School of Business and Finance (ISBF), one of the leading business management colleges in Delhi, lay special emphasis on digital marketing in our…

18Apr 2025 by Welcome No Comments

Why Accounting & Finance Are the Pillars of Every Business?

Blog

Introduction How many of you are aware of the popular show Shark Tank India, which happens to be one of the most trending shows on OTT today? The show reflects the booming entrepreneurial wave in India. If you have followed the show, you must have heard the sharks question the founders on numerous financial metrics, right from their unit economics to their net profit. In cases where the founders have appeared confused about their numbers, the sharks have been outright about the founder and business not heading in the right direction, eventually leading to rejections. This clearly shows the importance of thorough knowledge of accounts and finance in the success of any business. Beyond pitching for investments, other critical aspects of business, such as expansion, diversification, and growth, also demand…

17Apr 2025 by Welcome No Comments

How Data Science is Helping Start-ups Scale Faster?

Blog

Introduction India is proudly sporting its start-up culture with 2025 opening with over 1.59 lakh start-ups nationwide. While most start-ups are working on making that one ordinary idea extraordinary, there is cutthroat competition in every industry and sector. Amidst this, start-ups are looking for tools, methodologies, and mechanisms that can give them an edge over their competition and help them grow faster. This is what instantly reminds us about the power of data science in helping start-ups scale at a cheetah's pace. This also means start-ups will be big on hiring professionals coming with valid data science qualifications and skills. No wonder we at the Indian School of Business & Finance (ISBF) are witnessing such a huge influx of aspirants every year for our B.Sc. (Hons) Data Science & Business…

16Apr 2025 by Welcome No Comments

From Banking to Healthcare: The Expanding Scope of Business Analytics

Blog

Overview The latest statistics suggest that the global numbers for business analytics as a service are likely to reach $132.9 billion by 2032. What is best is that in 2023 alone, 91.9% of organisations reported benefitting from investments in data and analytics. With 1.4 million new jobs expected to be created in this field between 2023 and 2027, business analytics is surely emerging as a crucial skill for professionals in the modern workforce. Business Analytics basically revolves around tapping on the power of data to ensure effective decision-making, improved efficiency, and first-class customer experiences. No wonder business analytics is being highly valued across different industry verticals, be it banking, healthcare, or any other. This is why we at the Indian School of Business and Finance (ISBF), positioned among the top…

19Feb 2025 by Welcome No Comments

The High-Demand Roles in Psychology Across Industries

Psychology

Overview A 2024 report by Spill related to workplace mental health statistics found that while happy employees are likely to be 13% more productive, around 1 in 6 people (14.7%) experience mental health problems in the workplace. This underscores the growing need for psychological understanding and care in the professional world. From improving workplace dynamics to enhancing decision-making, the role of psychology in modern careers is indispensable. Recognizing the demand for psychology experts in the modern professional world, we at the Indian School of Business & Finance (ISBF), one of the leading BSc Psychology Colleges in Delhi, have introduced an undergraduate degree program in Psychology in association with King's College London. If you're an aspirant seeking professional qualification in psychology but are unsure about the industries that value such expertise,…

15Feb 2025 by Welcome No Comments

Leading ISBF’s Shark Tank Challenge: A Journey of Growth & Innovation

Student

By - Shaunak Ghatekari As the President of the Entrepreneurship Cell of ISBF it was truly an amazing experience being Co-Chair of this year’s LSExISBF Shark Tank Challenge, my memories from the last years Entrepreneurship Conclave are still fresh, I was just a volunteer helping out Arjo Sir (also one of the panelists in Day 1) ensuring there were no problems faced by the participants during their presentation. After the first presentation of the day Arjo Sir critiqued the business models with challenging questions, after the presentation was over just before the 2nd participant came into the Lecture Room I showed my interest in asking some questions too to the participants, and to my surprise he allowed me to ask a few questions once each presentation was done. The whole day…

15Feb 2025 by Welcome No Comments

Meraki: Crafting Culture with Passion & Creativity

Student

By - Charvi Jain Meraki: Crafting Culture with Passion Every college has its heart, and at the Indian School of Business and Finance, that heart beats loud and clear through Meraki, our cultural society. Derived from a Greek word, Meraki means doing something with your soul, creativity, and love. And honestly, that’s exactly what we do! Whether it’s a Dandiya night that gets the entire campus grooving or a cozy jamming session where melodies float in the air, Meraki is all about bringing people together and making memories that last longer than any lecture note ever will. Our tagline, ‘Crafting Culture with Passion’, isn’t just a catchy phrase—it’s our vibe. At Meraki, we’re constantly shaping the cultural landscape of our college. From dance and music to cinema and every form…

14Feb 2025 by Welcome No Comments

Meet the Career Placement Cell (CPC) at ISBF!

Student

At ISBF, the Career Placement Cell (CPC) is here to make sure you don’t just graduate, but launch into a career that’s right for you! Think of CPC as your personal career cheerleader, offering everything from internship opportunities to workshops, resume tips, interview prep, and career advice—all in one place. Whether you’re wondering how to make your resume stand out, need some guidance on which career path to take, or you’re ready to tackle those final placement interviews, CPC’s got your back. We’re always working behind the scenes with top companies to bring in opportunities and connect you with the right people. The best part? It’s not just about landing a job—it’s about finding a career that fits you. The CPC team is here to help you build skills, network…

13Feb 2025 by Welcome No Comments

Backward Induction: The Daily-Life Strategy We All Use Without Realizing

Faculty

Did you know that you use backward induction almost every day without even realizing it? Whether it’s planning a trip, deciding how to approach a conversation, or even figuring out how to complete your tasks efficiently, you’re intuitively working backwards from your desired outcome. Despite being a core concept in economics and game theory, backward induction is something we all naturally employ. However, its technical label and association with complex theories often make it seem intimidating. Backward induction, at its core, is a method of reasoning backwards from the end goal to determine the best strategy at each step. In game theory, it’s used to solve sequential decision-making problems by analyzing each possible choice starting from the final move and moving toward the first. But you don’t need to be…